Social media has given us the power to curate our online image and show only the parts of ourselves we want to reveal. But why stop at just showing the highlight reel? The young generation holds the key to harnessing the true potential of social media.
Ready to scale solution:
The How to: Social Media Campaign workshop is designed to empower young generations to use social media in a positive and impactful way. Through a series of interactive and visually-engaging exercises, participants will learn the ins and outs of creating a successful social media campaign.
The workshop is broken down into four phases:
Phase One: Campaign Conceptualization – In this phase, participants will delve into the world of campaign creation by brainstorming ideas and identifying key messages that align with their areas of interest.
Phase Two: Target Audience Identification – In this phase, participants will learn how to identify and reach their target audience through various social media platforms.
Phase Three: Platform Selection – In this phase, participants will learn how to select the right social media platforms to effectively reach their target audience and achieve their campaign goals.
Phase Four: Campaign Impact Analysis – In this phase, participants will learn how to measure the impact of their campaign and make data-driven decisions for future campaign efforts.
By the end of the workshop, participants will have the skills and knowledge to create their own social media campaigns, understand the importance of their actions and make a difference in the world through social media.